01/07/2010

Success in Business

I’ve long said that there is no “secret” to succeeding in business. By “secret”, I mean an easy-to-use formula that will give you great success and will not require you to work too hard.

The best business advice one can ever receive does not involve following matrixes, cornering markets, grabbing low hanging fruit or any of the other things we so often hear. All businesses need a mantra. This should be yours: Give a damn.

I’m pretty sure I could expand this thought into a fifteen chapter business pep-talk and get it published by Get-Rich-Quick-Scheme-of-the-Week Publishers. I would give it a snappy four-word title, (of course, the four word title will be followed by a colon and a sentence that contains the words “how to”, “prosper” and “success”). Chapter four would be about how much damn should be given. Except that it most likely wouldn’t sell well, as this is not an easy mantra to implement.

Think about how you think about your customers/clients. If you’re not genuinely concerned about what you’re providing to them, you need to be. What do you do to show them how much you care?

But it doesn’t end with customer appreciation. You must apply this mantra also to your own work. Good enough never being good enough. All projects must end, but giving a damn about what you’re doing is what will make the difference in your work.

Also, I’m not talking about saying you give a damn. I’m talking about giving a damn. It doesn’t work when you fake it. You must truly care about your clients and your customers. You must really care about what you are doing.

Stop acting concerned. Start being concerned. Give a damn. You will succeed.


12/31/2009

My Dumb Decade

On the eve of 2010, a look back on the decade. A lot of people like to look at how far technology has advanced or what they’ve accomplished at the end of a ten year cycle. I’ve decided to look back and think about some of the dumbest things I’ve said. Yes, I say at least 40 dumb things every day, but here are a few of the dumbest:

  • 2000. “I’m not getting married at 24.”
  • 2001. “An iPod? What is Apple thinking? They need to fix their OS, not mess around with MP3 players. That’s stupid; no one will buy that.”
  • 2002. “Being There was good, but I don’t see myself getting all excited and running out to buy a Wilco album the day it’s released.”
  • 2003. “Yeah, this house is small, but we’re not having kids so it’s okay.”
  • 2004. “Bush is gonna lose.”
  • 2005. “A free concert downtown every day? That’s too cool for Knoxville to sustain.”
  • 2006. “Look, I just got a cheap bike for commuting and a bit of excercise. I don’t want to mountain bike.”
  • 2007. “A kid? I don’t want a kid. I’ve never even held a baby.”
  • 2008. “I’ll never own an iMac.”
  • 2009. “A Snuggie? It really makes me sad to see someone spending so much money to advertise a product no one will buy.”

May this decade be less dumb.


12/08/2009

Still Paying Extra

A few weeks ago I noticed my copy of The Sound and The Fury missing. Actually, I noticed that both of my copies were missing. I’m trying not to expect foul play. They were probably simply accidentally sold during the last purging of unwanted household items. Probably.

I’ve heard people say that a book changed their lives. I don’t think the book changed their lives, I think it was the words printed on the pages. Yet, the book itself has value. The way it smells. The typeface. The tactile quality of the page. The cracking sound the spine makes when opened.

Last night I found myself at a bookstore and decided to replace my missing book. There were three copies available: two paperbacks and a hard cover. I didn’t even pick up the low-end paperback. I considered the second paperback because it would tuck neatly into the bookcase next to my others of the same collection. I ultimately decided on the hard cover.

Generally, I’m a library fiend. Not only to save money, but also reduce clutter in my house. But this book I’ve read at least five times in eight years, and I know I’ll want to read it several more times. I want it in my house when I need it and I want a durable copy. Plus, the text in the hard cover was set with more generous leading and the margins had more room for my thumbs. So I figured it would be easier to read. It’s fastidious I know, but if it’s an object that I’ll be spending hours looking at and it will be in my house for probably a decade or more, a few extra dollars is worth it.

The thought of owning anything for a decade or more is odd. Especially considering the temporary nature of 90% of my purchases. I have books that are decades old (well, I have books from the 1800s but that’s for another story). I have CDs that I’ve owned for 15 years or more. But I can’t think of a single thing which requires batteries that I’ve had that long.

I suppose I’m an exception to the rule. On my way out the store I glanced at the “best sellers” rack. I couldn’t help but think most of the books there wouldn’t be kept for more than a decade. A lot of them dealt with politics or this week’s get-rich-quick scheme—or vampires. Several promised an answer to life’s deepest questions. These books have a shelf life slightly longer than that of bread.

I’ve heard it said: We don’t need good newspapers; we need good journalism. And I believe that. The CD is not what is important, the music is. Most of the news I now read is on the internet. I still listen to CDs, but more often I listen to MP3s for the convenience.

MP3s sound crappy. Hopefully someday there will be something that is as convenient as MP3s, but sounds like CDs. CDs will go away. The music is what’s important, not the object.

But I love the object. I love reading the little booklets in CDs, unfolding the packaging. I love the feel of paper. MP3s do not have the tactile experience of a physical object.

If I had read The Sound and the Fury for the first time on a Kindle, the experience would have been very similar. I reacted to the story and words, not the paper. But the object still has value. A book is somehow more than words, more than a story. That is why I bought the more expensive copy.


11/21/2009

Rock God?

Two categories come to mind when thinking of  musicians who have produced more than seven albums: the genre-bending, ever-changing experimenters, and the one who did one thing really well and consistently.

The Beatles, Tom Waits and Bob Dylan would fall into the former. Dylan eventually settled into doing the americana cowboy band thing. Tom Waits continues to try new things. The Beatles eventually broke up into four less-than-awesome parts.

Frank Sinatra did one thing, and did it really well. Tom Petty always did one thing, and did it really well. Frank Sinatra sang. Tom Petty led a band that played rock and roll.

That’s about as abstract and categorical as I feel you should get. I suppose in the world of criticism you must stretch the language in order articulate where a particular musician falls in the music pantheon. You must also use BS terms like “music pantheon”.

So there should be  a warning issued. Tom Petty is releasing a live anthology on December 8. It will be preceded by a lot of articles postulating on he is a “Rock God”. Some will call him a “Rock Icon”. A whole slew of articles will ask where he stands in the hierarchy of great music. Some will ask if he belongs there at all. Not many will talk about how good his band is, how hard is it to keep a band at the top of their game for 30 years. It’s sad how many people, especially those writing about music, miss the point.


11/19/2009

11/14/2009

Ben Frank, Caslon and Baskerville

From McSweeney’s comes a fascinating story involving Benjamin Franklin, Baskerville and Caslon. A great piece of history (made even better since it involves typography).

Both copies of the declaration were printed using Caslon. Think about it: the first two printed copies of the Declaration of Independence were printed using type from a British designer. Doesn’t that make the ideas just slightly more subversive?

Letters from the Hellbox


This is the website of Mike Purdy, a graphic designer living in Knoxville, Tennessee. PikeMurdy.com is home to a collection of photos, drawings, writing and links to other sites. More...