Chipotle Compared to Apple

Nope. I’ve still not eaten at a Chipotle. But the more I read about their business, the more interesting they seem.

Cooking this way is slow, but extremely precise. A piece of meat held in a 155 degree water bath for long enough will cook uniformly to exactly 155 degrees worth of doneness. Sous-vide meat can then later be seared, sliced, chopped, or prepared any which way you like. Fancy chefs are the best-known practitioners of the technique, but in many ways it’s ideally suited to more casual dining.

Despite the cheesy (no pun intended) title of this article, there’s some real meat (pun intended) to it.

Chipotle is Apple

Watching Movies

Films are ruined daily by advertising and hype is their big, blood-letting knife. I stopped buying film magazines for over 10 years the day I accidentally saw a film called Fight Club, without knowing anything about it.

There are rules to watching movies. I’m not just talking about watching them in a proper environment (I never watch movies on the computer while doing other things, for example). There are also rules to preparing yourself to watch a movie.

The Rules by Caspar Newbolt

Jan 19, 2012

More stuff about Movies

Hörst Rebrands

It’s barely three weeks into the new year and already I think we’re seeing what will surely be one of the best brand redesigns of 2012. I’m unfamiliar with Hörst Dusseldorf, as I dress like a rich hobo, but if I know anything about upscale men’s clothing, I think they’ve hit the mark perfectly.

Armin Vit:

The old logo was a joke of triple-extended proportions. Why anyone would design such a thing or any client accept it is almost inconceivable. So anything new would be an improvement. And, boy, is this new identity an improvement.

Hörst gets Hot - Brand New

 

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