Biscuit Stamping

As it turns out, online Oreo-obsessives have spent as much time decoding the design as they have speculating on the identity of the designer. The circle topped with a two-bar cross in which the word “OREO” resides is a variant of the Nabisco logo, and is either “an early European symbol for quality” (according to Nabisco’s promotional materials) or a Cross of Lorraine, as carried by the Knights Templar into the Crusades. Continuing the Da Vinci Code-theme, the Oreo’s geometric pattern of a dot with four triangles radiating outward is either a schematic drawing of a four-leaf clover or — cue the cliffhanger music from Jaws — the cross pattée, also associated with the Knights Templar, as well as with the German military and today’s Freemasons.

Read about cookie embossing

Jun 18, 2011

More stuff about Branding Design History

Social network sharing

Show your friends on the interwebs your impeccable taste in online content




Topics