John Carter—a sci-fi action flick with the Disney logo atop—is now on the big screen. I’ve not seen it, but from the ads I believe it’s safe to assume the movie is chock-full of loud crashes and dizzying special effects. The movie, if you didn’t know, is based upon a character that appeared in several Edgar Rice Burroughs novels.
What you may not know is that Ward Kimball animated elements from the Carter novels way back in 1957.
Although it’s a great exercise, many “fan designs” fall short of the mark, functioning merely as beautiful images without being true to the content of the message. This goes for fan-designed movie posters as well as book covers.
This is a different story. This jacket doesn’t simply illustrate an image from the book. This jacket manages to be modern, beautiful and it still convey the attitude of the book.
It’s barely three weeks into the new year and already I think we’re seeing what will surely be one of the best brand redesigns of 2012. I’m unfamiliar with Hörst Dusseldorf, as I dress like a rich hobo, but if I know anything about upscale men’s clothing, I think they’ve hit the mark perfectly.
Armin Vit:
The old logo was a joke of triple-extended proportions. Why anyone would design such a thing or any client accept it is almost inconceivable. So anything new would be an improvement. And, boy, is this new identity an improvement.
